We chose to use Paramount as our institution because it is the same company that distributed paranormal activity, cloverfield and the devil inside so we felt as a group it suited our genre of film.
Paramount is one of the most well known film instituions so that carries alot of weight in that audiences trust the institution, have certain exspectations of the content of the film and the actors. They can afford to employ the big names and sets, props and lighting equipment.
The title of our film is ' The Demonic Possesion' the look of the font is quite gothic and we really liked the 't' which looks like a religious cross, suggesting that the possesion is beyond the realms of reason or possiblity. I feel that as a group we have followed the conventions of the genre by using this font.
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